There is a lot of talk that democrats don't like their candidate because polls show that they are more likely to vote for him because they are voting against Bush. While Kerry voters may or may not like Kerry a lot it is actually irrelevant to this question to some degree. Imagine that Kerry voters and Bush voters each liked their candidates exactly the same amount. Let's say 7 on a ten point scale. But many Kerry voters also *really, really* dislike Bush as well. Let's say 9.8 out of ten. On the other hand if the general Bush voter may dislike Kerry, but don't feel absolutely betrayed by him, their sentiment may only be 6 our of 10 against Kerry.
So easy to have a scenario, where candidates are equally liked by their respective voters, but the one candidate is much more disliked than the other.
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